Corporate Training
Marketing
'Most people can't buy your product. Either they don't have the money, they don't have the time, or they don't want it.' - Seth Godin
Marketing is about eliminating the things that makes it difficult for customers to buy. It's about transforming your advertising message from "we want your money" to "we share your interests." It's about market share, customer loyalty, and brand equity. It's about shaping your message so that consumers will accept it. And so much more.
Use these audio books to discover:
- Which super marketer's anthem is 'It don't mean a thing. If it don't go ka-ching!'
- What's an IdeaVirus and how to infect others with one
- How a strategy to become a brand icon can translates to bottom-line success
- How to build, protect, manage, and expand a brand and avoid brand-killing blunders
