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The 11 Immutable Laws of Internet Branding

by Al Ries , Laura Ries

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a med ... [more]

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22 Immutable Laws of Branding

by Al Ries , Laura Ries

Branding. Dubbed by many the “ marketing buzzword” of the late ‘ 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in toda ... [more]

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The 22 Immutable Laws of Marketing

by Jack Trout , Jack Prelutsky , Al Ries

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others f ... [more]

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Focus

by Al Ries

"If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws o ... [more]

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Positioning: The Battle for Your Mind

by Al Ries

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-th ... [more]

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