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The 22 Immutable Laws of Marketing

by Jack Trout , Jack Prelutsky , Al Ries

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others f ... [more]

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Big Brands Big Trouble

by Jack Trout

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth cas ... [more]

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