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The 11 Immutable Laws of Internet Branding

by Al Ries , Laura Ries

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a med ... [more]

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22 Immutable Laws of Branding

by Al Ries , Laura Ries

Branding. Dubbed by many the “ marketing buzzword” of the late ‘ 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in toda ... [more]

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