Now... Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market

Version: Unabridged
Author: Brian Tracy , Mark Thompson
Narrator: Mark Thompson
Genres: Business, Management & Leadership
Publisher: Gildan Media
Published In: January 2011
# of Units: 5 CDs
Length: 5 hours, 30 minutes
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Overview

Authors Brian Tracy and Mark Thompson offer the listener a seven-step method to achieve greater business success in any market. They bring a combined 50 years of practical experience consulting, training and teaching their ideas to over 10,000 businesses. They share powerful, practical, proven methods and strategies to generate more sales, revenues and profits than the competition. Each concept and principle is illustrated with stories and examples from current businesses and businesspeople, who are achieving GREAT results, in competitive markets. The Listener will learn how to: Become a GREAT leader, both in personality and performance, and get better results than ever before Surround himself with GREAT people- talented, competent good team players- who can get the job done Develop a GREAT business plan, a well-thought out blueprint for business success, clarifying his values, vision, mission, purpose and goals and how he plans to carry them out Offer a GREAT product or service, which determines 90% of his success, triggering the response, "This is a GREAT product!" Design a GREAT marketing plan that enables him to attract more and better qualified customers than his competition Perfect a GREAT sales process, one that consistently converts interested prospects into paying customers Create a GREAT customer experience so that people will want to do business with him again and again, and bring their friends. These are the strategies that are practiced by virtually all of the successful companies in every industry. Listeners will learn the essential things they must do to survive and thrive in today's business climate, as well as the tools to measure their progress and success in every area.

Author Details

Author Details

Tracy, Brian

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He's a dynamic and entertaining speaker with a wonderful ability to inform and inspire audiences toward peak performance and high levels of achievement.

He addresses more than 400,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Arthur Andersen, McDonnell Douglas and The Million Dollar Round Table. His exciting talks and seminars on leadership, sales management and personal effectiveness bring about immediate changes and long-term results.

Brian has a B. Comm., an M.A. and is the Chairman of Brian Tracy International, a human resource company based in San Diego, California, with affiliates throughout America and in thirty-one countries worldwide.

Prior to founding Brian Tracy International, Brian was the chief operating officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high-level consulting assignments with several billion-dollar-plus corporations in strategic planning and organizational development.

Brian has traveled and worked in over 80 countries on six continents and speaks four languages. He is an avid reader in management, psychology, economics, metaphysics and history and he brings a unique perspective and style to his talks. He has the remarkable ability to capture and hold audience attention with a fast-moving combination of stories, examples, humor and concrete, practical ideas that get results-fast.

He is the author/narrator of countless best-selling audio-cassette programs, including: The Psychology of Achievement, Breaking the Success Barrier, The Psychology of Selling, Peak Performance Woman, Million Dollar Habits, The Science of Self-Confidence, Thinking Big, and How to Master Your Time. Brian is the author of Maximum Achievement and Advanced Selling Strategies, published by Simon & Schuster and The 100 Absolutely Unbreakable Laws of Business Success published by Berrett Koehler.

Brian Tracy has produced more than 300 different audio and video learning programs covering the entire spectrum of human and corporate performance. These programs, researched and developed for more than 25 years, are some of the most effective learning tools in the world.

Thompson, Mark

Mark Thompson is the author/editor of 'Gay Spirit', 'Leatherfolk', and 'The Long Road to Freedom: The Advocate History of the Gay and Lesbian Movement'.