The Agenda

In the 1980s it was In Search of Excellence. In the 1990s it was Reengineering the Corporation. Now, at the break of the 21st century, it will be The Agenda, the audiobook that will guide and focus management thinking for the next decade.

Michael Hammer is the co-author of Reengineering the Corporation, one of the legendary books in business publishing. It was an international bestseller with more than two million copies sold and spent many weeks on The New York Times bestseller list.

Reengineering was a huge success becasue it helped renew American business at a time when it was being eclipsed by foreign competitors. The Agenda is, in fact, Phase II of that revolutionary approach to business. It pushed business even further, showing managers and executives how to reorient their efforts to achieve growth and excellence because of—not in spite of—today's powerful customers.

At the heart of The Agenda are Michael Hammer's nine principles that everyone who makes decisions in business must know—from the imperative to redefine a company in customer terms and the value of measuring performance where it really matters to ways of institutionalizing the ability to adapt and change.

Every business person needs a vision that springs from the opportunities and challenges of his or her own time. With insight, focus, and an energizing sense of optimism, The Agenda meets that need today.

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