Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
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Great audio! The author definitely has his opinions on what works and what doesn't. He highlight major mistakes to avoid, and what to expect if you do them. And guidance on how to plan your career..... tells it like it is... even if it is a little tough to hear. Highly recommend.
I really enjoyed this book. Anyone in the business world knows the textbook side of business taught in college. The politics of business are the real challenge. David D'Alessandro really knows how business works and presents it in a comical and enlightening way.
Not the way I run my business or my career. A better title my have been, "How To Succeed in Business in 1983". The author offer "tips" on impressing your clients with tickets to Broadway shows, and winning at the cost of co-workers deemed "inferior". Interesting only in its revelations of how business people conducted themselves in the days of the "two Martini lunch deals". Anachronistic and pompous.
I'm sure this would be very helpfull in big business. You may have to strech to link it up with a small town application but it's there. Over all a good read (sorry, a good listen) If your looking to move up the corprate ladder read this book. If you live in a small town like me, it's still a good read but it wouldn't be first on my list.