Getting Through: Cold Calling Techniques To Get Your Foot In The Door

Abridged
Author: Stephan Schiffman
Narrator: Stephan Schiffman
Genres: Business
Publisher: Simon & Schuster
Date: November 2008
Length: 1 hour, 30 minutes
Ratings:
  • Book Rating: 3.5/5
Formats:
  • CD
  • WMA

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Overview

Everyone in sales knows how to sell -- if they can get to the buyer. But in today's selling climate, the road between seller and buyer is frequently blocked with layer after layer of objections, distractions and delays. Now, America's #1 Corporate Sales Trainer shares his proven techniques for getting through all that interference to make the sale.

In this powerful program, Schiffman provides sound advice and proven strategies for cold calling -- the technique used by salespeople everywhere to make their appointments and increase their sales exponentially.

Selected Reviews

Getting Through - Good for Sales

by Anonymous
  • Book Rating: 4/5

GETTING THROUGH

by Tracy Smith
  • Book Rating: 4/5

More...

Read All 3

Reviews (3)

Getting Through - Good for Sales

Written by Anonymous from Valencia, CA on September 5th, 2007

  • Book Rating: 4/5

I found the book to be very helpful in the field of sales and especially cold calling.

GETTING THROUGH

Written by Tracy Smith on August 3rd, 2005

  • Book Rating: 4/5

LOVED IT!!! HE MAKES IT EASY AND CONCISE TO COLD CALL. A SIMPLE FORMULA FOR HANDLING LOTS OF CALLS THAT MIGHT OTHERWISE MEANDER THEMSELVES INTO OBLIVION AND RESULT IN NO SALE. VERY STRAIGHTFORWARD TECHNIQUES. LISTENED TO IT FOUR TIMES IN A ROW!

Useless

Written by Stephen Rall on July 7th, 2005

  • Book Rating: 1/5

This book reminds me (unfortunately) that one of the advantages to listening to books is that you can multitask so that the time I spent listening to this book was not a complete waste of time. I managed to drive to visit some customers. The author offers little insight and uses repetition, background information and anecdotes to turn what could have been a mere article into an entire book. Additionally, the author offers no evidence that his techniques work, aside from implying that they work for him. One wonders if he has ever compiled any statistics from his consulting base.

Selected Reviews

Getting Through - Good for Sales

by Anonymous
  • Book Rating: 4/5

GETTING THROUGH

by Tracy Smith
  • Book Rating: 4/5

More...

Read All 3