GLOBALITY is a wake-up call that reveals how the economic world is about to change as Rapidly Developing Economies assert themselves as economic powers. Remember those reports that show how American students lag behind kids from other countries on standard math, science, and technology tests? Well, those kids have now grown up and are eager to claim the world as their turf.
Over the past five years the authors have completed an exhaustive study of over 3,000 companies operating in the emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe. They believe that these companies that seem obscure today will be the GMs, Apples, Proctor and Gambles and Toyotas of the future. The authors present a strong case that our current economic climate is going to change in unprecedented ways.