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Here are low- and no-cost tactics for launching a web-based public relations campaign.

Guerilla P.R. Wired transports Michael Levine's legendary street—fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.