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In this indispensable new guide, sales consultant and America's #1 corporate sales trainer Steve Schiffman reveals the methodology of High-Efficiency Selling. This innovative and solid strategy can lead to greater sales, better time management, and improved long-term long-term business partnerships. The bestselling author of Cold Calling Techniques (That Really Work!) stakes out new territory by offering a unique approach to the four phases of the sales cycle: prospecting, interviewing, presentation, and closing. Schiffman's breakthrough techniques help you reduce stress, develop a better long-term "fit" with customers, and -- best of all -- increase sales by focusing on:

* Attitude -- the single most important factor in holding on to customers
* Creating your personal prospecting plan
* Executing, refining, and developing the cold call
* The ten commandments of contacting target companies
* The tools, questions, and goals you need for an effective client interview
* Simple -- and effective -- closing techniques

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