How To Become a Marketing Superstar
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| Length: | 2 hours, 30 minutes | ||||||||||
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Overview
From Publishers Weekly
Fox's fourth entry in his How to Become series proves again that he has mastered the short format, advice-driven business book. The book contains 50-odd short chapters boasting a surprising amount of useful information delivered in a street-smart style. In the chapter entitled "Banish All Buying Barriers," Fox advises readers to eliminate anything that makes it difficult for customers to buy. About merchants featured in Visa ads for not accepting AmEx, he says, "Not accepting the American Express card is dumb. Bragging about it is even dumber." Fox lists words to avoid in advertising (e.g., "lifetime" and "quality") and questions to ask when drafting a marketing plan. Four "instant challenges" describe a marketing problem (e.g., how to sell shoe shines during a downpour) and ask readers to solve it. (Try a sandwich board reading: "Acid Rain! Save your shoes. Get a shine. Ask about the Rainy Day Special.") Throughout, Fox never loses sight of what he sees as marketing's ultimate goal, the "super marketer's anthem: It don't mean a thing. If it don't go ka-ching!"
Copyright 2003 Reed Business Information, Inc. --This text refers to the Hardcover edition.
From Booklist
Fox is a definite challenge to any professional or industry promising counsel and future success. In this case, the five-time author [including How to Become a CEO (1998)] and entrepreneur investigates the marketing of small and large companies alike, and--no surprise--finds many lacking. His basic premise is that all marketing and sales efforts must ring the cash register. In approximately 50 short chapters, he sets forth his rules (along with five "solve these challenges"), ranging from the... read more --This text refers to the Hardcover edition.
Fox's fourth entry in his How to Become series proves again that he has mastered the short format, advice-driven business book. The book contains 50-odd short chapters boasting a surprising amount of useful information delivered in a street-smart style. In the chapter entitled "Banish All Buying Barriers," Fox advises readers to eliminate anything that makes it difficult for customers to buy. About merchants featured in Visa ads for not accepting AmEx, he says, "Not accepting the American Express card is dumb. Bragging about it is even dumber." Fox lists words to avoid in advertising (e.g., "lifetime" and "quality") and questions to ask when drafting a marketing plan. Four "instant challenges" describe a marketing problem (e.g., how to sell shoe shines during a downpour) and ask readers to solve it. (Try a sandwich board reading: "Acid Rain! Save your shoes. Get a shine. Ask about the Rainy Day Special.") Throughout, Fox never loses sight of what he sees as marketing's ultimate goal, the "super marketer's anthem: It don't mean a thing. If it don't go ka-ching!"
Copyright 2003 Reed Business Information, Inc. --This text refers to the Hardcover edition.
From Booklist
Fox is a definite challenge to any professional or industry promising counsel and future success. In this case, the five-time author [including How to Become a CEO (1998)] and entrepreneur investigates the marketing of small and large companies alike, and--no surprise--finds many lacking. His basic premise is that all marketing and sales efforts must ring the cash register. In approximately 50 short chapters, he sets forth his rules (along with five "solve these challenges"), ranging from the... read more --This text refers to the Hardcover edition.
Reviews (12)
Not Bad.
Written by Scott McQuin on November 28th, 2007
- Book Rating: 3/5
Good info, but slow in parts. Overall a good listen.
Ka-Ching Idiot
Written by Anonymous on July 27th, 2007
- Book Rating: 1/5
This is the first Audio book that I could not get through. The book started with sound of a cash register ka-ching. It then proceeded to use several examples of how business could make money ending each sentence with ka-ching. I went through at least 10 ka-chings and then ejected the darn thing. What a piece of garbage.
So-So
Written by Anonymous from Woodstock, GA on April 3rd, 2006
- Book Rating: 2/5
A so-so business book. A few nuggets of good ideas are to be found, but you'll have to mine through a lot of other talk first.
So So
Written by Ryan Cote on November 3rd, 2005
- Book Rating: 3/5
I'm in the services industry and this audio book is aimed at marketing professionals that sell products, not services. There were some interesting parts, but for me, I didn't get much out of it. If you're a store owner, however, listen to this book.
Marketing Superstar
Written by TJR from FORT COLLINS, CO on October 10th, 2005
- Book Rating: 3/5
Good advice, easy listening and lots of good marketing suggestions and practices.
How To Become a Marketing Superstar
Written by Bob Hockenberger from Petaluma, CA on September 2nd, 2005
- Book Rating: 5/5
This book reminded me of the importance of the customer --the right customer for your business. Also, how to become a marketing superstar and do the right things to bring the right customers to your business,
How to Become a Marketing Superstar
Written by Anonymous on July 28th, 2005
- Book Rating: 5/5
This book offers practical and usable advice for marketing people or for business people who want to improve marketing in their company. Jeffrey Fox keeps the marketing jargon to a minimum, while providing the reader with specific ways to improve marketing in an organization. For example, Fox turns on its head the widely-held belief in many businesses that the prices you charge should be based on your costs. Instead, Fox asserts, businesses should charge based on actual value and if the cost of making the product or delivering the service is higher than the price based on value, then superior marketing should help you raise your value proposition.
How to be a marketing superstar
Written by Anonymous on July 15th, 2005
- Book Rating: 2/5
I thought this was much more for folks just entering the marketing field. Mostly basic, especially in the beginning. Examples were old and did not reflect the way most companies are currently marketing their products.
Not bad - not awesome
Written by Dave Jackson on June 6th, 2005
- Book Rating: 3/5
If you are new to marketing this is a great place to start. It covers alot of material. Most topics either inspired me or bored me to tears. It's worth a rent, and it's easy to jump through topics that bore you.
How To Become a Marketing Superstar
Written by Anonymous from Sumner, WA on March 22nd, 2005
- Book Rating: 5/5
As an experienced marketing professional, I found this had useful, practical information. The examples were current and even humorous. I expecially liked the "marketing challenges" he gave, and the ideas that worked. The reader/author had a pleasant voice and pace. I listened to it twice...and took notes.