How To Grow When Markets Don't

Abridged
Author: Adrian Slywotzky , Richard Wise
Narrator: Richard Doyle
Genres: Business
Publisher: Time Warner Audio Books
Date: December 2008
Length: 3 hours
Ratings:
  • Book Rating: 2/5
Formats:
  • CD

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Overview

Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth. In HOW TO GROW WHEN MARKETS DON'T, Adrian Slywotzky and Richard Wise examine this problem and offer real solutions, including how to fully map customers' higher-order needs and ways to get investors to change their thinking. They also offer methods to enhance existing asset bases through acquisitions, partnerships, and licensing, and suggest that companies learn not to depend on the CEO to solve the growth crisis. While creating sustained growth in company value has never been an easy task, this program addresses the need for solid and sensible advice.

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Author Details

Author Details

Slywotzky, Adrian

"Adrian Slywotzky is today?s foremost authority on growing business in slow-growth or no-growth markets. He can also tell you how to find, track, and exploit migrating value for competitive advantage, how to create profit models that fit your business, and how to develop innovative business designs to create new profits. He has worked extensively at the CEO level on issues relating to new business development and value growth, and speaks frequently on the changing face of business strategy, Value Migration?, and business design. His latest book, How to Grow When Markets Don?t (Richard Wise, coauthor), explains how companies can employ ?demand innovation? to fuel growth in markets that seemingly have run out of steam. Adrian Slywotzky is Vice President and board member of Mercer Management Consulting, Inc., a global-strategy consulting firm that develops strategies for growth in changing markets.

Mr. Slywotzky has unlocked the secrets of companies that have managed to create impressive revenue and profit growth in markets that have sluggish growth or none at all. Demand innovation?the core idea in How to Grow When Markets Don?t?goes beyond the usual approach of improving products to generate new profits by describing how to recognize the opportunities for new profits that surround a product. Shifting from product innovation to demand innovation is the answer, and companies that use this strategy can grow in an unpromising business landscape.

Mr. Slywotzky?s previous book, The Art of Profitability, outlines 23 profit models, each uniquely suited to different businesses, customers, and markets. He is also author of The Profit Zone, which BusinessWeek named one of the top 10 business books of 1998.

In his work with the leadership of major corporations, Adrian has developed customer-based strategies and effective new business designs that are drawn from in-depth research on companies that have been registering double-digit growth for years. These new ideas about customers and innovation help companies grow again and again, in the face of changing business environments.

Mr. Slywotzky has been featured at The World Economic Forum at Davos and at numerous conferences sponsored by The Conference Board and The Planning Forum. He was a keynote speaker at the 1997 Microsoft CEO Summit, and has been the keynote speaker at the Forbes CEO Forum, the Fortune CEO Conference, and the Fortune CIO Conference.
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