Pocket MBA Series: 25 Keys To A Sound Business Plan

Unabridged
Author: H. Albert Napier, Ph.D. , Edward E. Williams , James R. Thompson
Narrator: Eric Conger
Genres: Business, Management & Leadership
Publisher: Listen & Live Audio
Date: April 2003
Length: 2 hours
Ratings:
Formats:
  • CD
  • WMA

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Overview

Learn the 25 keys to a great business plan, including writing the company's mission, identifying market opportunities, calculating appropriate financial ratios and projecting growth rates, that will help guide your company's expansion and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Selected Reviews

Very good, but not for novices.

by Rich
  • Book Rating: 4/5

Read it, but don't listen to it

by DC Beltway Commuter
  • Book Rating: 2/5

More...

Read All 2

Reviews (2)

Very good, but not for novices.

Written by Rich from Springfield, VA on April 24th, 2005

  • Book Rating: 4/5

I really enjoyed listening to "Business Planning", but I'm in the middle of writing my third, so I am fairly versed in the subject. I say "but" because, as the Annapolis commuter pointed out, first-time business plan writers would find a print-copy of the book much more useful. But if you're like me, and you want help polishing your existing works, this is a great title.

Read it, but don't listen to it

Written by DC Beltway Commuter from Annapolis, MD on April 21st, 2005

  • Book Rating: 2/5

Good information, wrong format. Unless you like listening to equations this would be much better as an actual book.

Selected Reviews

Very good, but not for novices.

by Rich
  • Book Rating: 4/5

Read it, but don't listen to it

by DC Beltway Commuter
  • Book Rating: 2/5

More...

Read All 2