Positioning: The Battle for Your Mind

Abridged
Author: Al Ries
Narrator: Grover Gardner
Genres: Marketing
Publisher: American Media International
Date: June 2004
Length: 4 hours, 30 minutes
Ratings:
  • Book Rating: 3/5
Formats:
  • CD

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Overview

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Selected Reviews

Awesome

by Daniel Taibi
  • Book Rating: 3/5

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Reviews (1)

Awesome

Written by Daniel Taibi on September 17th, 2007

  • Book Rating: 3/5

THis book is really well read, engaging, informative, thought provoking. It cites a lot of examples from (relatively) recent companies. If you are in marketing you probably already know this information, but if you are new to business like me, it is very interesting.

Selected Reviews

Awesome

by Daniel Taibi
  • Book Rating: 3/5

More...

Read All 1