The Psychology of Selling

Unabridged
Author: Brian Tracy
Narrator: Brian Tracy
Genres: Business
Publisher: Nightingale-Conant Corp
Date: March 2002
Length: 2 hours
Ratings:
Formats:
  • CD

Overview

Find The Keys To Sales Success!
The worlds foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

The Unsuccessful Salesperson says, "the other guy has the best territory."
The Successful Salesperson says, "every territory is the best one."
The Unsuccessful Salesperson says, ""that company will never buy."
The Successful Salesperson says, "I can make that company buy."

Confidence and self-esteem are just two of the factors that separate the successful salesperson from the unsuccessful one. In this comprehensive program, Brian Tracy -- an expert sales tainer -- shares more than 50 practical, day-to-day techniques for increasing your confidence in your sales abilities and boosting sales profits, including:


-The two major "motivating" factors in closing a sale
-The three "hot buttons" to push when selling to businesses
-How to avoid the five simple errors that spell the difference between success and near-success

Brian Tracy will help you master the art of closing the deal.

Reviews (9)

Good info, poorly presented

Written by Anonymous from Vacaville, CA on October 17th, 2007

  • Book Rating: 4/5

Only thing wrong with this book is that he talks so fast you can hardly keep up. What, were they trying to be cheap by having the book fit on as few discs as possible? The actual information is great though and I would still recommend to any salesperson.

Psychology of Selling

Written by Dorothy Leonard on September 7th, 2007

  • Book Rating: 4/5

I thoroughly enjoyed it - as I do all of Brian Tracy's works. I found it very useful, encouraging, and inspiring.

Believe!Believe!Believe and it will happen...

Written by Kelvin Z. on December 22nd, 2006

  • Book Rating: 4/5

This audiobook is good. Some obvious things. Overall good. Somewhat motivational and some good tips. Very simple and easy to follow. Good for anyone in sales. Helps you get to the truth of things when dealing in sales what objections are and things like that. Not a bad book for someone starting out in sales.

Great Listening

Written by Paul Schott on April 28th, 2006

  • Book Rating: 5/5

Brian Tracy has a very good way of presenting his material - you would almost think he was in sales, or something... I always enjoy listening to him and this book was no exception. I highly recommend it.

Great material

Written by Rich from Springfield, VA on June 1st, 2005

  • Book Rating: 5/5

This was a great CD, both for its motivational and informational aspects (and Tracy does a great job of balancing both). Highly recommended.

Psychology of Selling

Written by Tyna from Rotonda West, FL on May 31st, 2005

  • Book Rating: 5/5

This is a wonderful audiobook. I have rented several books on selling and this is one of my favorite! It is pleasantly energetic and truly focuses on selling techniques.

Psychology of Selling

Written by Cynthia Zahn on March 8th, 2005

  • Book Rating: 4/5

I decided to get this book as I am running a home-based business and do not consider myself the best at being a salesperson. This pretty much just restated some of the things I had heard from others during conference calls and webcasts. It was informative. I give it a 4 out of 5 stars

Pschology of Selling

Written by Anonymous from Loxahatchee, FL on December 31st, 2004

  • Book Rating: 5/5

I found Psychology of Selling to be very useful, informative, easy to understand and follow. I have applied the techniques discussed with wonderfully positive results. The narrator's voice was clear ... It was a pleasure listening to the CD.

Psychology of Selling

Written by Anonymous on December 8th, 2004

  • Book Rating: 1/5

Very disappointing. Poorly organized. No coherent message. Seems to make selling solely an effort at manipulating the clueless prospect. Do not recommend.

Author Details

Author Details

Tracy, Brian

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He's a dynamic and entertaining speaker with a wonderful ability to inform and inspire audiences toward peak performance and high levels of achievement.

He addresses more than 400,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Arthur Andersen, McDonnell Douglas and The Million Dollar Round Table. His exciting talks and seminars on leadership, sales management and personal effectiveness bring about immediate changes and long-term results.

Brian has a B. Comm., an M.A. and is the Chairman of Brian Tracy International, a human resource company based in San Diego, California, with affiliates throughout America and in thirty-one countries worldwide.

Prior to founding Brian Tracy International, Brian was the chief operating officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high-level consulting assignments with several billion-dollar-plus corporations in strategic planning and organizational development.

Brian has traveled and worked in over 80 countries on six continents and speaks four languages. He is an avid reader in management, psychology, economics, metaphysics and history and he brings a unique perspective and style to his talks. He has the remarkable ability to capture and hold audience attention with a fast-moving combination of stories, examples, humor and concrete, practical ideas that get results-fast.

He is the author/narrator of countless best-selling audio-cassette programs, including: The Psychology of Achievement, Breaking the Success Barrier, The Psychology of Selling, Peak Performance Woman, Million Dollar Habits, The Science of Self-Confidence, Thinking Big, and How to Master Your Time. Brian is the author of Maximum Achievement and Advanced Selling Strategies, published by Simon & Schuster and The 100 Absolutely Unbreakable Laws of Business Success published by Berrett Koehler.

Brian Tracy has produced more than 300 different audio and video learning programs covering the entire spectrum of human and corporate performance. These programs, researched and developed for more than 25 years, are some of the most effective learning tools in the world.