The Tipping Point : How Little Things Can Make a Big Difference
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A very good look at the inner workings of trends, fads and phenomena, and the types of people it takes for them to develop. A great read for anyone in large scale marketing. But Gladwell doesn't take it as far as I had hoped, and it ends feeling a bit light. I stopped, went back, and took some notes in a few spots. But it's such an interesting subject, I was hoping for more.
I judge a book's worth by how much I quote it. Therefore, 3/5. Author provide's an interesting perspective. But thesis can be hard to apply, so usefulness of the new perspective for me is a little limited. It's one thing to recognize the existence of tipping points, but a long leap to being able to facilitate them. I'd like this book to have been "chapter one". Where's the rest?
I actually got a chance to listen to the unabridged version and after nearly falling asleep during the 1st CD and fast forwarding through most of the 2nd and 3rd, I wish I would have grabbed the unabridged version. Nothing in the book seemed especially enlightening or insightful. Gladwell just takes situations and types of people that we are already familiar with and gives them clever names and then provides 3 exhaustive examples. If you were ever to just sit down and critically think about these situations, common sense would get you to exactly where he gets you. If you want to think about society and its trends in a way that is actually interesting and unique, yes, read Freakonomics, that is a great book that helps the reader see things in a way s/he wouldn't think to look at them. This book just says: You know how you have that friend that seems to know everybody? Well, he does and if you tell him something he'll tell a lot of different people. (Shocking!)
This book was good. It lasted through a long drive. However, Freakonomics did this topic much better.
I kept hearing how great this book was. I listened, and kept waiting and waiting for it to be something great. It was just okay.
I wish I listened to the unabridged version. It does seem as though it was missing something. Very interesting once you get into it and past the author's monotone reading of his book. I think he missed his calling as a hypnotist.
This is not as good as the other available Malcolm Gladwell book . I think it contains too few ideas reported to the number of pages/CDs to fill. Anyway, it's quite entertaining to listen it.
Book had excellent points. but the narration was so boring and monotonous that I couldn't focus my attention on them.
I thoroughly enjoyed this read. It was informative, and engaging. I have been a fan of the author's writing in his New Yorker Articles. it was well researched and greatly detailed. I highly recommend it.
This is a fantastic book. I strongly recommend investing extra time to read or listen to the full version. The Tipping Point is not telling you how to do something, it's merely telling you historically, and statistically, how a tipping point is reached. Best Wishes to all!