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"Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world."
Business
Business » Marketing
Science & Technology
Science & Technology » Psychology
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Most recent 5 reviews out of 38
Submitted by Anonymous in Wilmington,
I kept hearing how great this book was. I listened, and kept waiting and waiting for it to be something great. It was just okay.
Submitted by Anonymous in Front Royal,
I wish I listened to the unabridged version. It does seem as though it was missing something. Very interesting once you get into it and past the author's monotone reading of his book. I think he missed his calling as a hypnotist.
Submitted by Anonymous
This is not as good as the other available Malcolm Gladwell book . I think it contains too few ideas reported to the number of pages/CDs to fill. Anyway, it's quite entertaining to listen it.
Submitted by Anonymous in Arlington,
Book had excellent points. but the narration was so boring and monotonous that I couldn't focus my attention on them.
Submitted by Angela Brown in Madison,
I thoroughly enjoyed this read. It was informative, and engaging. I have been a fan of the author's writing in his New Yorker Articles. it was well researched and greatly detailed. I highly recommend it.
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Biographies
