Unleashing the Ideavirus

Abridged
Author: Seth Godin
Narrator: Seth Godin
Genres: Business, Marketing
Publisher: Simon & Schuster
Date: March 2001
Length: 2 hours
Ratings:
  • Book Rating: 2/5
Formats:
  • CD

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Overview

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Selected Reviews

Stretching an entire book out of a catchy new word

by Larry Longtin
  • Book Rating: 1/5

Unleashing the Ideavirus

by Mary Beth
  • Book Rating: 4/5

More...

Read All 4

Reviews (4)

Stretching an entire book out of a catchy new word

Written by Larry Longtin on November 5th, 2005

  • Book Rating: 1/5

Hard to believe that someone could invent a catchy new word, "Ideavirus", and then write an entire book to define it! Here's the condensed version of the book: 1. Get a product. 2. Create a buzz around the product by giving it away, or talking about it in chat rooms. 3. Make lots of money.

Unleashing the Ideavirus

Written by Mary Beth on June 3rd, 2005

  • Book Rating: 4/5

Why haven't I found this guy before? I thought I'd read most business books but this is refreshing. I'm ordering all his others.

Overrated

Written by Dave Jackson on March 1st, 2005

  • Book Rating: 2/5

I had so many people tell me about Seth Godin, and so far (this is my second Godin title) I just don't see it. This book was bland. So bland that I can't remember anything in it to be specific to crtique. It did not keep my attention at all.

67423647606800: Unleashing the Madness

Written by Edward Lehner on February 13th, 2005

  • Book Rating: 1/5

In his own right, Seth Godin has achieved marketing invincibility. He created permission marketing, authored Unleashing the Ideavirus, and Beyond Survival, and regularly contributes to Fastcompany. But what of his marketing ideas? lofty and impractical with writing that symbolizes a bygone era. Although it is a tolerable read, Ideavirus extends little help to today’s marketers. Caveat: Godin is right—ideas are the future. Yet the reader should know, Godin has few of the answers needed in today’s market. Ed Lehne

Selected Reviews

Stretching an entire book out of a catchy new word

by Larry Longtin
  • Book Rating: 1/5

Unleashing the Ideavirus

by Mary Beth
  • Book Rating: 4/5

More...

Read All 4

Author Details

Author Details

Godin, Seth

"SETH GODIN is a bestselling author, entrepreneur and agent of change.

Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.

The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, ""landmark."" The book was first excerpted in Fast Company, where Godin is a contributing editor.

Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.

Free Prize Inside, Godin's latest book, is already an Amazon Top 50 bestseller. It describes how every single person in your organization is in the marketing department... and shows you how to make something happen.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry?s leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called ""the Ultimate Entrepreneur for the Information Age"" by Business Week."