Who Says Elephants Can't Dance?

Abridged
Author: Louis V. Gerstner
Narrator: Edward Herrmann
Genres: Business, Management & Leadership
Publisher: HarperCollins Publishers
Date: November 2002
Length: 6 hours
Ratings:
  • Book Rating: 4/5
Formats:
  • CD
  • WMA

Overview

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."

Told in Lou Gerstner's own words, this is a story of an extraordinary turn-around, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.

Reviews (3)

Excellent book - must read

Written by Bookworm from Washington, DC on December 27th, 2004

  • Book Rating: 5/5

One of the best management books I've read in recent times. Lou Gerstner's story of turning IBM around is truly remarkable and very insightful -- there are a lot of lessons to be learnt from this book for organizations that find themselves losing their competitive edge. Must read for anyone in senior management and for those aspiring to get there.

Very Interesting

Written by Michael on November 20th, 2004

  • Book Rating: 4/5

This was an excellent book and and great example how large one persons ego can actually become. Lou Gerstner did wonders with IBM though and you certainly cannot take that away from him.

Gerstner takes you from ambivelance to adding IBM Blue to your wardrobe.

Written by kk2again on October 22nd, 2004

  • Book Rating: 5/5

Gerstner's knack for writing almost exceeds his acumen for CEOship and turnarounds. His style is 1st person perfection. As he takes you through AMEX, RJR/Nabisco (Barbarians at the Gate flashback), etc., it is a who's who of business, finance and politics, outside and inside, human perspectives and management motivational perfection. For those who might aspire to such a roller coaster ride, a lot can be learned from Gerstner's 10 year leadership and handoff of the IBM re-vitalization. This title should be in every business person's library.