Yes!: 50 Scientifically Proven Ways to Be Persuasive

Version: Unabridged
Author: Steve J. Martin , Robert B. Cialdini , Noah J. Goldstein
Narrator: [No Narrators Added]
Genres: Marketing, Psychology
Publisher: Simon & Schuster Audio
Published In: February 2009
# of Units: 5 CDs
Length: 5 hours, 30 minutes
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Overview

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, "Yes!" reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, "Yes!" shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Author Details

Author Details

Martin, Steve J.

Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.

Cialdini, Robert B.

Robert Cialdini is the leading pioneer in the field of social influence. His research has been foundational in the whole enterprise of applying reserach into what sales and marketing techniques are more and less persuasive to actual business. His million copy plus best-selling Influence is the textbook that put the on the map as a vital, emerging new interdisciplinary field of study. He conducted the seminal research experiments in the field, and continues to lead one of the most respected research teams. He is Regent's Professor of psychology at Arizona State University and the president of I

Goldstein, Noah J.

Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.