The eBay Phenomenon

Abridged
Author: David Bunnell , Richard Luecke
Narrator: Chris Ryan
Genres: Business, Marketing, Biography
Publisher: Penton Overseas
Date: June 2001
Length: 3 hours
Ratings:
  • Book Rating: 2/5
Formats:
  • CD

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Overview

The buzz about The ebay Phenomenon

"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune

Selected Reviews

Ebay Phenomenon

by Jeff R
  • Book Rating: 1/5

Zero - What a dud!

by Anonymous
  • Book Rating: 1/5

More...

Read All 3

Reviews (3)

Ebay Phenomenon

Written by Jeff R on November 26th, 2006

  • Book Rating: 1/5

This book was not worth the time. It is very dated, superficial, and not insightful.

Zero - What a dud!

Written by Anonymous from Ashland, NE on March 2nd, 2005

  • Book Rating: 1/5

One star is too high but I can't select a zero. This book is way out dated. I tried to listen to it but kept skipping parts because it was no longer valid. Outside a tiny bit of history, 10 minutes max, the rest was a waste of my time. If you want to learn about ebay, you'd be better off just getting on-line and reading their policies.

Waste of time

Written by Ronald Hayden from San Francisco, CA on October 1st, 2004

  • Book Rating: 1/5

This is an amazingly disappointing book. A good business story book immerses you in the behind the scenes story of the decisions that were made, introduces you to interesting personalities, tells you things about the business you never would have known otherwise, and gives you a sense of the roller coaster ride that is the business world. This book does none of these. The author had no access to people in the company, so time after time he says something like, "I couldn't interview this person, but in an interview in Newsweek they said..." and "I couldn't talk to anyone about this, but it must have been an exciting day in the offices when this happened", and unbelievably he says he has never seen the head of P.R. for the company before he goes on to speculate about what the P.R. job must be like. How can someone writing a book about a company not even manage to meet with the Public Relations person? Given a lack of access to the people, the only thing left is a penetrating analysis of the company and how it works. Unfortunately he seems to spend more time talking about Yahoo and other companies than about how eBay works. Probably the single most important decision eBay ever made was creating the customer feedback mechanism, but that mechanism is only mentioned in passing here. If you've used eBay once or twice and read a newspaper article or two on the subject, you have learned as much as you are going to get out of this book.

Selected Reviews

Ebay Phenomenon

by Jeff R
  • Book Rating: 1/5

Zero - What a dud!

by Anonymous
  • Book Rating: 1/5

More...

Read All 3