Audiobook Word of Mouth
You may recall that Simply Audiobooks did a big word of mouth “advertising” campaign several months ago. Well, today we got the final results from the company that managed that effort, Bzzagent. Some interesting results for sure.
We discovered that women are much more into telling their friends about us than men. That people who commute more than 30 minutes are also better promoters, or at least, more likely to say good things.
We discovered that a lot of people in audiobook-land have actually heard of us. I think part of that has to be that our name sounds kind of like a generic company. When US Air was trying to pick a name for itself, they did a survey on “Safest US Airline”, and threw in their test name (US Air) along with 4 real airlines. And US Air did the best. Hilarious.
Probably the most useful item I gleaned from the presentation is that our best evangelists are people who get their audiobooks from the library. These are people who already like audiobooks, but are finding the library inadequate, or at least, not as good as our service. No coincidence then that many of them also thought we were expensive. How do you compete with free?