You + Audiobooks = <3
If you love audiobooks, you’re not alone. It seems the days of explaining, “It’s a book on CD, so you can listen to it in the car” are going the way of the cassette tape. According to an article published yesterday by Publisher’s Weekly, sales of audiobooks rose 12% to just over $1 billion in 2007. They also report that young listeners are the fastest-growing segment of the market, with 53% of teens having listened to an audiobook. OMG!
Most of you love audiobooks for the multi-tasking factor. Just under a quarter of consumers agree that listening to audiobooks is a good use of time while doing other activities. The car is specifically the place where you listen most, with 40% of consumers reporting they use audiobooks during long drives and another 18% listen on their commute to work.
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