The title of his lecture is “Applied Ethics:
The Business of Business.”In business, his faith as a Muslim affects how he relates to others; as he is leader of a company, his faith also affects the way the company does business, he said. Dr. Rasul is the President and Chief Executive Officer of Burnaby-based Ballard Power Systems. A world leader in fuel cell technology, the company's Ballard Fuel Cell is a zero-emission engine that generates electricity with no pollution and is being developed for a wide variety of uses. "