Business Planning: 25 Keys to a Sound Business Plan

Version: Unabridged
Author: H. Albert Napier, Ph.D. , Edward Williams , James Thompson
Narrator: Eric Conger
Genres: Business & Economics, Management & Leadership
Publisher: Listen & Live Audio
Published In: April 2003
# of Units: 2 CDs
Length: 2 hours
Tell Your Friends:


Learn the 25 keys to a great business plan, including writing the company's mission, identifying market opportunities, calculating appropriate financial ratios and projecting growth rates, that will help guide your company's expansion and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Reviews (2)

Very good, but not for novices.

Written by Rich from Springfield, VA on April 24th, 2005

  • Book Rating: 4/5

I really enjoyed listening to "Business Planning", but I'm in the middle of writing my third, so I am fairly versed in the subject. I say "but" because, as the Annapolis commuter pointed out, first-time business plan writers would find a print-copy of the book much more useful. But if you're like me, and you want help polishing your existing works, this is a great title.

Read it, but don't listen to it

Written by DC Beltway Commuter from Annapolis, MD on April 21st, 2005

  • Book Rating: 2/5

Good information, wrong format. Unless you like listening to equations this would be much better as an actual book.

Author Details

Author Details

Williams, Edward

Ed is the Henry Gardineer Symonds Professor of Management and Director of Entrepreneurship in the Jesse H. Jones Graduate School of Management at Rice University. He is also a member of the Board of Directors of several companies including two that are publicly-held: Service Corporation International (NYSE), a Fortune 500 corporation, and EQUSS II Inc. (NYSE). At Rice, he teaches classes on entrepreneurship, venture creation, venture capital investing, business valuations, leveraged buyouts, and acquisitions. He has also started, bought, and/or sold several hundred companies.Williams received

Thompson, James R.

JAMES R. THOMPSON, PhD, is the Noah Harding Professor of Statistics at Rice University.

EDWARD E. WILLIAMS, PhD, is Henry Gardiner Symonds Professor at the Jesse H. Jones Graduate School of Business Administration at Rice University.

M. CHAPMAN FINDLAY, III, PhD, is President and Director of Fin Fin Inc., and Director of First Texas Venture Capital, LLC, and a principal at Findlay, Phillips and Associates in Los Angeles, California.

Thompson, James

James Thompson is a prize-winning art historian and art critic. He has written for the Metropolitan Museum of Art; the Walker Gallery of Art, and the Musee des Beaux-Arts de la Rochelle. He lives in Winston-Salem, NC.