Covert Persuasion: Psychological Tactics and Tricks to Win the Game

Version: Unabridged
Author: Kevin Hogan , James Speakman
Narrator: A. T. Chandler
Genres: Business & Economics
Publisher: Brilliance Audio
Published In: July 2013
# of Units: 5 CDs
Length: 6 hours, 8 minutes
Ratings:
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Overview

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this audiobook has the answers. Covert Persuasion synthesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything. Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn't mean these techniques are sneaky or underhanded. They aren?t! You aren't tricking anyone; you?re simply using all your abilities to encourage them to make the choice you want them to make. It's not unfair or underhanded ? it's just powerful, practical, and effective. If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don't work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have. This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this audiobook will help you do it better. Not convinced yet? Listen and you will be . . .

Author Details

Author Details

Hogan, Kevin

Kevin Hogan is a national public speaker and founder of Success Dynamics Foundation, a nonprofit organization that strives to teach schoolchildren about making correct choices about drug use. An expert on body language, he is sought after by the media and even has interepreted President Clinton's demeanor during a televised speech for the New York Post . He holds a doctorate of clinical hypnotherapy from American Institute of Hypnotherapy (Irvine, California) and a Ph.D. in metaphysics from the American Institute of Holistic Theology (Youngstown, Ohio). Dr. Hogan has a clinical hypnotherapy pr

Speakman, James

James Speakman is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.