Customer Centric Selling

Version: Unabridged
Author: Michael T. Bosworth , John R. Holland
Narrator: Chris Ryan
Genres: Business & Economics
Publisher: American Media International
Published In: December 2004
# of Units: 4 CDs
Length: 4 hours
Ratings:
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Overview

CustomerCentric Selling will show you how to transform each sales call from an annoying, artificial one-way speech into a productive, genuine two-way conversation. It will help you understand and shape your customers' needs, and then - and only then - reveal to your customer how your offering will fulfill those needs in the most cost-effective, meaningful, and customer-centric manner possible.

Reviews (3)

Customer Centric Selling

Written by KBD100 on April 20th, 2010

  • Book Rating: 1/5

TERRIBLE! How could you take such a great topic and make it SOOOOOO boring? The person reading it sounds almost as though he is reading it like a mockery! It would not matter who read this however, the content is just BAD. I couldn't make it beyond the 2nd disk.

Poor Offering.....

Written by Anonymous on August 31st, 2007

  • Book Rating: 1/5

This won't help you close a screen door much less a sale. How can you repeat the same crap and make it last for 4 cd's? One more mention of enterprise software offerings and I would've broke my cd player. I didn't gain a single new peice of knowledge from this. --- COMMUTERS BEWARE: THIS PRODUCT WILL CAUSE DROWSINESS

Rent Something Else!

Written by Anonymous on April 7th, 2007

  • Book Rating: 1/5

This was painful. The narrator was dull and boring (just like the teacher in Ferris Bueller's Day Off - Bueller, Bueller, Bueller...), and the content was too.

Author Details

Author Details

Holland, John R.

Holland is cofounder of CustomerCentric Systems, L.L.C. He has achieved extraordinary success as a sales executive with IBM's General Systems Division, district manager with Storage technology corporation, and regional business unit manager of Sand Technology.