Flip: How to Turn Everything You Know on Its Head---And Succeed Beyond Your Wildest Imaginings

Version: Unabridged
Author: Peter Sheahan
Narrator: Simon Vance
Genres: Business & Economics
Publisher: Tantor Audio
Published In: May 2008
# of Units: 7 CDs
Length: 8 hours
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'Business today requires new perspectives,' argues Peter Sheahan, one of the youngest and fastest-rising international consultants. In Flip, he shows that to succeed in a small-world economy, companies must distinguish themselves by finding a new way of doing business, one that systematically reexamines every single aspect of running a company.

Flip reveals what the superstars of modern business have in common: an ability to 'flip'-to think counterintuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed his proven advice will be well placed to join other 'flipstars,' including entrepreneurs Richard Branson and Rupert Murdoch and such visionary corporations as Google, Toyota, and Apple. But those who run with the pack and stick to the business school curriculum will find themselves perilously left behind.

Presenting perennial wisdom in a fresh new way, Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas.

Author Details

Author Details

Sheahan, Peter

Not yet thirty years old, Peter Sheahan is one of the world's foremost strategic thinkers and business consultants. In the space of three years he has built a multimillion-dollar consulting practice, attracting clients such as Coca-Cola, L'Oral, and Ernst & Young.