Free Prize Inside! Purple Cow

Version: Abridged
Author: Seth Godin
Narrator: Seth Godin
Genres: Business & Economics, Marketing & Advertising
Publisher: Penguin Audiobooks
Published In: May 2004
# of Units: 5 CDs
Length: 6 hours
Ratings:
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Overview

In Free Prize Inside, the author of Permission Marketing explains how to grow in a post-marketing world: by building your best ideas right into your product or service. In the bestselling Purple Cow, Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow stands with Malcolm Gladwell's The Tipping Point and Godin's own Permission Marketing as a classic of business innovation.

Reviews (2)

Average

Written by Anonymous from San Francisco, CA on December 6th, 2008

  • Book Rating: 3/5

Pretty average book. One basic message with a lot of fluff around it: Have a remarkable product.

a disappointment

Written by Anonymous from Victoria, BC on October 27th, 2006

  • Book Rating: 2/5

The information in this CD and book could have been provided in a 2 hours at most. i found the fillers a waste of driving time. and the voice annoying. great ideas, too much filler.

Author Details

Author Details

Godin, Seth

"SETH GODIN is a bestselling author, entrepreneur and agent of change.

Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.

The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, ""landmark."" The book was first excerpted in Fast Company, where Godin is a contributing editor.

Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.

Free Prize Inside, Godin's latest book, is already an Amazon Top 50 bestseller. It describes how every single person in your organization is in the marketing department... and shows you how to make something happen.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry?s leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called ""the Ultimate Entrepreneur for the Information Age"" by Business Week."