Good info, but slow in parts. Overall a good listen.
This is the first Audio book that I could not get through. The book started with sound of a cash register ka-ching. It then proceeded to use several examples of how business could make money ending each sentence with ka-ching. I went through at least 10 ka-chings and then ejected the darn thing. What a piece of garbage.
A so-so business book. A few nuggets of good ideas are to be found, but you'll have to mine through a lot of other talk first.
I'm in the services industry and this audio book is aimed at marketing professionals that sell products, not services. There were some interesting parts, but for me, I didn't get much out of it. If you're a store owner, however, listen to this book.
Good advice, easy listening and lots of good marketing suggestions and practices.
This book reminded me of the importance of the customer --the right customer for your business. Also, how to become a marketing superstar and do the right things to bring the right customers to your business,
This book offers practical and usable advice for marketing people or for business people who want to improve marketing in their company. Jeffrey Fox keeps the marketing jargon to a minimum, while providing the reader with specific ways to improve marketing in an organization. For example, Fox turns on its head the widely-held belief in many businesses that the prices you charge should be based on your costs. Instead, Fox asserts, businesses should charge based on actual value and if the cost of making the product or delivering the service is higher than the price based on value, then superior marketing should help you raise your value proposition.
I thought this was much more for folks just entering the marketing field. Mostly basic, especially in the beginning. Examples were old and did not reflect the way most companies are currently marketing their products.
If you are new to marketing this is a great place to start. It covers alot of material. Most topics either inspired me or bored me to tears. It's worth a rent, and it's easy to jump through topics that bore you.
As an experienced marketing professional, I found this had useful, practical information. The examples were current and even humorous. I expecially liked the "marketing challenges" he gave, and the ideas that worked. The reader/author had a pleasant voice and pace. I listened to it twice...and took notes.
Jeffrey J. Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Fox is a popular speaker and the acclaimed author of a series of hard-hitting international business best-sellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers among others.