|# of Units:||7 CDs|
|Tell Your Friends:|
"Thomas J. Stanley, Ph.D., is an author, lecturer, and researcher who has studied the affluent since 1973. His work is frequently cited in the national media. He is the author of Marketing to the Affluent, a bestselling book selected as one of ten outstanding business books in America by the editors of Best of Business Quarterly. Dr. Stanley was formerly a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor, and was on the faculty of the University at Albany, State University of New York. He lives in Atlanta."
"William D. Danko, Ph.D., is associate professor and chair of marketing at the University at Albany, State University of New York. His publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals. In 1973, Dr. Danko assisted Thomas J. Stanley with his first study of the affluent. Since then, he has collaborated with Dr. Stanley on numerous academic and consulting studies. Dr. Danko lives in upstate New York."
Dr. Thomas J. Stanley began studying the affluent in 1973. His coauthored best-selling book, "The Millionaire Next Door", released in 1996, has sold 2,000,000 copies. Thomas followed his first book with "Marketing to the Affluent", ranked among the ten outstanding business books by the editors of "Best of Business Quarterly". In 1999, he published "The Millionaire Mind", which explored America's financial elite and how they became so. "The Millionaire Mind" has sold 750,000 copies. The author lives in Atlanta, holds a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University.