Sway: The Irresistible Pull of Irrational Behavior

Version: Unabridged
Author: Ori Brafman
Narrator: Rom Brafman , John Apicella
Genres: Business & Economics, Marketing & Advertising
Publisher: HighBridge Company
Published In: June 2008
# of Units: 4 CDs
Length: 4 hours
Ratings:
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Overview

Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

Author Details

Author Details

Brafman, Ori

Ori Brafman is an entrepreneur and author of "The Starfish and the Spider". He is a sought-after speaker who has presented before audiences at Microsoft, Amazon, and Stanford Business School. He lives in San Francisco.