Swim with the Sharks: Without Being Eaten Alive

Version: Abridged
Author: Harvey Mackay
Narrator: Harvey Mackay
Genres: Business & Economics, Marketing & Advertising
Publisher: Random House Audio Publishing Group
Published In: January 2003
# of Units: 2 CDs
Length: 1 hour, 28 minutes
Ratings:
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Overview

This comprehensive course on salesmanship, negotiation and management teaches you how to outsell, outmanage, outmotivate and outnegotiate your competition. Swim With The Sharks has won praise from a remarkable and diverse following, including Governor Mario Cuomo of New York, Gloria Steinem and Ted Koppel.

Harvey Mackay, the man who built a multi-million dollar international envelope manufacturing company, new shares his winning techniques for professional and personal success. He offers an agenda for achievement through a series of "lessons" featuring the Mackay 66 -- an in-depth customer profile designed to give you the edge -- and invaluable "quickies" on business and life -- " Make Your Decisions with Your Heart, and What You'll End Up with Is Heart Disease;" "How to Handle the Tough Prospect;" among many others.

In the bestselling tradition of Tom Peters, Donald Trump and Mark McCormack, here is sound advice for anyone who wants to be a winner in any field. Swim With The Sharks is the new "success" bible by the man Fortune magazine called "Mr. Make-Things-Happen."

Reviews (1)

Swim With the Sharks

Written by Paul Schott on June 29th, 2006

  • Book Rating: 5/5

It is great listening to someone who has actually walked the walk. Here is a man who turned his own business in to a real success. Harvey Mackay is great to listen to. Anyone in sales should listen to this book. It is a must.

Author Details

Author Details

Mackay, Harvey

"In the business world, few people command the respect that Harvey Mackay does. His book, Swim With The Sharks Without Being Eaten Alive, reached the number two position on the New Your Times best seller list immediately on publication and remained there for months. Mackay holds a B.A. from the University of Minnesota, is a graduate of the Stanford Executive program in the Graduate School of Business, Stanford University, and holds an honorary Doctor of Law Degree from Iowa Wesleyan College. He is a chairman and chief executive officer of Mackay Envelope Corporation. Harvey is an internationally sought-after public speaker who has addressed Fortune 500 companies and corporate leaders around the world. He has also delivered addresses at numerous educational institutions including Harvard, Stanford, and Cornell universities. Swim With The Sharks without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt are both audio cassette programs available from Nightingale-Conant."