SAMANTHA ETTUS is founder and president of the talent and brand management firm Ettus Media Management, which develops and hones personality-driven brands. Her syndicated column, "Celebrity Assets," appears in newspapers throughout the country. She is a highly sought after speaker and has appeared in a number of national media outlets, including "The Today Show," Fox News, CNBC, CNN, ESPN, "The New York Times, Chicago Tribune, Us Magazine, " and "USA Today, " among others. Samantha holds a BA in Social Anthropology and an MBA, both from Harvard University. She resides in New York.