The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First

Version: Unabridged
Author: Jonah Keri
Narrator: Lloyd James
Genres: Marketing & Advertising, Sports & Recreation, Management & Leadership
Publisher: Dreamscape Media
Published In: May 2011
# of Units: 8 CDs
Length: 9 hours, 44 minutes
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What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens - the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.