The Last Link

Version: Unabridged
Author: Gregg Crawford
Narrator: Adam Grupper
Genres: Business & Economics, Management & Leadership
Publisher: HighBridge Company
Published In: July 2007
# of Units: 5 CDs
Length: 5 hours, 15 minutes
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Overview

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection—the last link.

Countless companies spend millions of dollars to develop and disseminate strategies they believe will lead to corporate growth, strong profits, and secure margins. Often, these strategies become expensive bookends. Crawford exposes the money pit that impotent strategies create; offers sharp, researched analysis and practical company-wide fixes; and describes a watertight implementation process to move the numbers in the right direction—by linking strategy with sales

Author Details

Author Details

Crawford, Gregg

Gregg Crawford is founder and CEO of BayGroup International, a consulting and performance improvement firm that has transformed companies for more than 25 years. He and his firm have used the techniques in "The Last Link" to help Hewlett- Packard, American Express, T-Mobile USA, and countless others.