Lee Labrada has appeared on the covers of more than 100 magazines worldwide and has appeared as a fitness and nutrition expert on ABC's Extreme Makeover, CNBC, FOX, NBC, CBS, CNN, WGN, and ESPN television. He is president and CEO of Labrada Nutrition, an Inc. 500 company. Lee was the mayorally appointed Fitness Czar of Houston, Texas, credited with helping the city shed its "Fattest City" title in 2004. Lee holds twenty-two professional bodybuilding titles, including Mr. Universe, and is an IFBB Pro Bodybuilding Hall of Fame inductee. Born in Cuba, he lives in Houston, Texas.