Version: Abridged
Author: Jeff Cox , Dee Jacob , Suzan Bergland
Narrator: Dee Jacob
Genres: Business & Economics, Management & Leadership
Publisher: Simon & Schuster Audio
Published In: December 2009
# of Units: 5 CDs
Length: 6 hours
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Dee Jacob and Suzan Bergland, two principals of AGI–Goldratt Institute, have teamed up with Jeff Cox, the writer of The Goal, to introduce the powerful Velocity approach for focused business improvement. Developed by AGI, the Velocity combines the three leading continuous improvement methods—Lean Theory, Six Sigma, and the Theory of Constraints. Based on its extensive experience implementing the Velocity approach, AGI has delivered extraordinary results with remarkable speed for clients such as Corning, Procter & Gamble, and the U.S. Air Force and Navy.


Written in the same compelling style that made The Goal such an enduring classic, Velocity is an engaging novel that tells the story of a company called Hi-T Turbine that is grappling with bottlenecks in sales, manufacturing, and product development. The story vividly shows how the company initially fails to succeed because it concentrates only on local improvement. Only when it begins to take a holistic view of the entire company does Hi-T then quickly turn its business around—realizing significantly reduced operating costs, increased sales, shorter production times, better quality control, and substantially improved profits. The story unfolds in a real world fashion that can engage all members of any organization.


Velocity is the vital resource that business people need for delivering urgent business improvement in these challenging economic times.

Author Details

Author Details

Cox, Jeff

Jeff Cox is the co-author or author of seven works of business fiction, which include "The Goal", "Zapp", "The Quadrant Solution", "Heroz", "The Venture", "Selling the Wheel" and "The Cure". Both "Zapp" and "The Goal" ranked first and second, respectively, on a list of bestselling business books from the 1990s. Jeff and his family live near Pittsburgh, PA.

Jacob, Dee

Dee Jacob is the president of AGI--Goldratt Institute, which is based in New Haven, CT. She is a key innovator in the development of the Theory of Constraints and of the velocity approach. Jacob teaches at the AGI Jonah Program and Thinking Process courses. Before joining AGI, Jacob was a manager with Procter & Gamble where she integrated TOC and LSS techniques.

Bergland, Suzan

Suzan Bergland is a partner of AGI and president of its North American Group. She is an expert in the velocity approach integrating TOC and LSS. She is a founder and member of The Theory of Constraints International Certification Organization (TOCICO), and also holds membership to the Association for Operations Management and the American Society for Quality.