One Click: Jeff Bezos and the Rise of

Version: Unabridged
Author: Richard L. Brandt
Narrator: Neil Shah
Genres: Business & Economics, Biography & Memoir
Publisher: Blackstone Audiobooks
Published In: October 2011
# of Units: 5 CDs
Length: 5 hours, 30 minutes
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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

Praise for Brandt's Inside Larry and Sergey's Brain: 'In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential.''Publishers Weekly (starred review)

Reviews (1)

Written by Marek Vass on March 21st, 2012

  • Book Rating: 5/5

Very good book about Jeff Bezos and his journey. It's about the beginning of to present day. It's not always making Jeff look like a superman. It is clear he made some good calls and some not so good. It's fascinating to hear how the company evolved and changed in last 10 years so. I highly recommend this book.

Author Details

Author Details

Brandt, Richard L.

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.