Protecting Your #1 Asset

Version: Abridged
Author: Michael A. Lechter
Narrator: Dan Bucatinsky
Genres: Business & Economics, Personal Finance
Publisher: Time Warner Audio Books
Published In: February 2003
# of Units: 3 CDs
Length: 3 hours
Tell Your Friends:


In today's high-tech world, it seems as though new copyright and infringement rules pop up on an almost daily basis. Concerns over copyright piracy, software, and fair document usage cost companies millions in lost revenue each year. In PROTECTING YOUR #1 ASSET, Attorney Michael Lechter explains what listeners need to know about managing intellectual property, including:

• The basic categories of intellectual property

• Patent, copyright, and trademark protection

• A comparison of the different modes of intellectual property protection

Since failing to know the rules can lead to disaster, it is important listeners learn how to protect their rights—it can be the difference between financial ruin and a big payday.