|Length:||1 hour, 10 minutes|
|Tell Your Friends:|
Although the speaker is exceptional and the audio wsa clear, which sometimes doesn't happen with taped lectures, the content was just OK. Anyone with any type of ecommerce experience will not gain anything from this audio. If you have a business without an Internet presence these days, you're already behind the times, but this audio will give you a little insight on to additional areas of management that you will face with the online world as well as teh brick and mortor kind.
This was not a book but a copy of a lecture given at a PM conference. Not a bad talk. Doesn't really cover anything new but is a good reminder of some things to think about when managing eBusiness projects.
Excellent seminar on creating a solid e commerce plan for any organization. Schulz goes over many of the issues that stakeholders often neglect in their vision to "just get the job done". He places emphasis on some of the keep components of an e commerce project plan such as security, infrastructure, testing and production phases that every CEO and/or stakeholder should be aware of. I highly recommend this book to any e commerce project manager newbie, but not the PM newbie.